By Stephanie Tonneson To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database. We also looked into how women may have had their careers impacted by…

By Sam Balter Throughout all four years of college, I never took a math course or looked at a spreadsheet. I had zero interest in data analysis. Nothing seemed more soul-crushing to me than learning what a pivot table was. Many years and thousands of charts later, it turns out…

By Sam Balter When execs are looking to grow their business many wonder: Exactly how many sales reps do we need to hire? How many marketers? At ZoomInfo, we strive for efficiency in sales and marketing. We want every dollar that goes into the demand generation apparatus to not only…

By Scott Wallask The old business adage goes, you have to spend money to make money. But anyone who’s ever lost a game of poker knows that saying isn’t quite right. A better way to put it might be: You have to spend money wisely to make money. In other…

By Anastasia Bogomolov “The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer Earlier in the year, we published an article around the importance…

By Scott Wallask When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA), which gives…

By ZoomInfo’s Editorial Team The events of 2020 accelerated economic, social, and business trends at a dizzying pace. Emerging practices like working from home or undergoing diversity and inclusion training went from niche to nationwide adoption within months. Using ZoomInfo’s database, we tracked real-time shifts in how corporate America engaged…

By Scott Wallask Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. Rather…

By Anastasia Bogomolov 2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies…