Figure 1: More than half of workers surveyed said they will be back in the office by June. Source: ZoomInfo.

Despite COVID-19 vaccinations getting off to a slower-than-expected start and the U.S. death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021.

The results, culled from a ZoomInfo survey that asked 270 of its customers about their return-to-work plans, indicate many employers are not waiting for vaccinations before getting their workers back to their duties in person.

Nearly 55% percent of respondents — which included representation from executives, IT workers, and marketers — said their companies plan to be back…

To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database.

We also looked into how women may have had their careers impacted by the pandemic. The conclusion, similar to the data on diversity in 2020, is exactly what one might expect: Progress is being made, but there’s still a long way to go.

Women Employment Statistics

  • 40% of managers are women, but only 20% of CEOs are women.
  • 3:2 is the ratio of men to women…

Throughout all four years of college, I never took a math course or looked at a spreadsheet. I had zero interest in data analysis. Nothing seemed more soul-crushing to me than learning what a pivot table was.

Many years and thousands of charts later, it turns out that I actually love data.

For most people, the process of analyzing data is simply not enjoyable. Trying to organize information is tedious, manipulating it to make sense is a Sisyphean feat, and drawing meaningful conclusions from it can feel like staring into a void.

Some people talk about making…

When execs are looking to grow their business many wonder: Exactly how many sales reps do we need to hire? How many marketers?

At ZoomInfo, we strive for efficiency in sales and marketing. We want every dollar that goes into the demand generation apparatus to not only pay off but pay off quickly. To understand how effective we are, we use revenue efficiency to measure performance within a quarter in addition to efficiency ratios such as LTV: CAC (Lifetime value of Customer divided by Cost to Acquire a Customer.)

Revenue Efficiency = Q# Revenue / Q# Sales…

The old business adage goes, you have to spend money to make money.

But anyone who’s ever lost a game of poker knows that saying isn’t quite right. A better way to put it might be: You have to spend money to make money.

In other words, you need to be efficient.

Yet many companies have a hard time determining efficiency. They race towards revenue goals without stepping back and examining how well they perform.

Henry Schuck, CEO at ZoomInfo, started the company while in law school by putting $25,000 on his credit card. He realized…

Earlier in the year, we published an article around the importance — and steady increase — of diversity and inclusion (D&I) job titles in corporate America. …

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data.

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA), which gives consumers who live in the state the right to know what information about them businesses collect and use.

When CCPA went into effect on January 1, 2020, it grabbed headlines because many observers saw it as a smaller, American version of the sweeping General Data Protection Regulation (GDPR) in Europe.

The events of 2020 accelerated economic, social, and business trends at a dizzying pace. Emerging practices like working from home or undergoing diversity and inclusion training went from niche to nationwide adoption within months.

Using ZoomInfo’s database, we tracked real-time shifts in how corporate America engaged with employees, grew companies, and went to market.

This recap provides 10 insights into the new economy and strategies to excel within it.

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic.

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing.

However, not all companies are taking that approach. The huge Consumer…

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. The beginning of the year…


We use millions of data points from our B2B intelligence platform to unearth trends in the way people buy, sell, and go to market.

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