Will sales and marketing be crushed by too many tools?

“We shape our tools and, thereafter, our tools shape us.” — John Culkin (1967)

Figure 1: As companies grow headcount, the average number of technologies adopted increases. Source: ZoomInfo
Figure 2: As companies grow headcount, employees log into a smaller set of technologies. Source: ZoomInfo

Do you have a (data-driven) story?

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